Blog

Google PPC Keyword Secrets For Selling Wine Online

What keywords do the top online wine sellers target? How many clicks do they get from them? Should smaller wineries use or avoid these keywords? To get some understanding about the answers to these questions we have done some analysis that will be in two parts: What keywords do the top 10 wine sellers target? (top 10 by Google search ranking) What keywords do the top 10 wineries target? (top 10...

Read More

Wineries and Facebook – Napa, Sonoma and Beyond – Week of May 17, 2010

What are wineries doing with their Facebook pages?  What creates customer or fan engagement?  What increases sales? To answer those questions we reviewed the Facebook posts of 550 wineries over the past week.  While this is not the complete set of wineries on Facebook it is a good start and it provided some interesting insights. What follows are samples of those posts – these particular...

Read More

Trends in Small Business Internet Marketing for 2010

A study published by Ad-ology Research shows the continuing evolution of small business marketing making use of the internet and its various channels for reaching customers. How Small Businesses Use The Internet For Marketing Almost half of the small businesses surveyed said they did not have a company website.  But overall, the small businesses surveyed indicated that they plan to spend the...

Read More

Internet Marketing and SEO for Walnut Creek Businesses: Top Google Searches

If you’re a local small-medium business (SMB) owner in the Walnut Creek area you may wonder what people search for on Google that relates to Walnut Creek. You may have thought it would be nice to show up in the top of those local search results. Just thinking about it logically you might realize that the first thing you have to do is find out what people actually search for. The analytic...

Read More