Competitive Intel

Outperform your competition online

What are your competitors selling?  For how much?  Where do they get media coverage and publicity?  How do they position themselves on the internet?  What ads are they running?  What keywords do they target?  What do people say about them?

“If you don’t know your enemy, you don’t know yourself.”

What kind of competitive intelligence would help you?

Kilnernet provides three types of competitive intelligence services:

  • Survey of the competitive landscape
  • Real-time monitoring of competitor products, promotions and pricing
  • Custom research

Survey of the Competitive Landscape

This service is most useful when you are launching new internet marketing initiatives.  When this service is completed you will know:

  • Who your online competitors are and where they rank in search engine results
  • What keywords your competitors target
  • What search engine marketing campaigns your competitors have underway, and what they look like
  • Who else in the industry and media link to your competitors
  • What associations and directories are used by your competitors
  • Optionally: what products your competitors sell, at what price, and through what online channels

Typically we analyze up to a couple hundred potential competitors or near competitors and thousands of other websites of interest that link to or mention your competitors.

This information provides a substantial head-start for developing an effective internet marketing campaign.

Real-time monitoring of competitor products, promotions and pricing

If your business is one in which you and your competitors sell products and services directly online we can often provide you with up to the minute information about targeted products:

  • Pricing
  • Promotions
  • Keyword targeting
  • Identification of direct and affiliate channels
  • Content of search engine ads for targeted products

You can use this information to adjust your own pricing and promotion in real time as well as how you position and advertise your products.

Custom research

With an extensive set of tools and techniques we have at our disposal we can perform virtually any conceivable analysis of competitive or media data available on the internet.  Our toolset includes:

  • A database of over 150 million unique urls
  • Custom crawling software to crawl those urls or search engine results
  • Text and semantic analysis tools to help make sense of the enormous amount of content on the internet
  • Extensive set of APIs for extracting data from the major search engines, Twitter, Facebook and a variety of third party databases.

Click here to contact us for a free initial consultation.

Competitive Intelligence and Ethics

Kilnernet only engages in legal and ethical information gathering of publicly available information.  We do not engage in such practices as hacking, password guessing, spoofing, phishing, etc.