Engage your customers and lift your sales
With hardware prices falling and communications and content availability exploding, a new era of digital signage is underway. Business, organizations, and governmental agencies are realizing such benefits as:
- Increased sales
- Brand messaging opportunities
- Direct revenue from advertising sales
- Entertainment and customer engagement
- Internal communications
- Public messaging
Besides cost reductions of digital signage network equipment, new technologies are opening opportunities for marketing and communication. Technologies such as demographic recognition of viewers, cell phone interaction and integration with social marketing campaigns are all exciting new directions. Google’s recent investment in the leading Chinese digital signage provider further indicates new things to come.
Applications in use today include:
- Retail - for informing customers of promotions, directing customers to in-store destinations and branding messages
- Hospitality – for delivering relevant and timely information to guests, promoting hotel services, providing information about meetings and facilities
- Banking – for displaying such information as interest rates, products and lifestyle and branding messages
- Public venues such as airports – keep the public updated about arrival and departure times, plus provide a medium for advertising stores and restaurants
- Casinos and other entertainment venues – for enhancing the customer experience
- Doctors offices and waiting rooms – for providing entertainment to waiting patients and reducing perceived wait times, as well as providing information about pharmaceuticals and other medical topics
- School and corporate campuses – for facilitating the spread of up to the minute information
How Kilnernet Can Help You
We speak the voice of experience. We consult with you to develop a focused understanding of your opportunities, and then help you develop a strategy for realizing them. We do not sell hardware or other products – these are essentially commodity items today. We help you develop a vision, a strategy and a point by point tactical plan and find the best solution for your needs at the lowest possible cost.
