Online Wine Marketing for Wineries

Something many wineries have learned the hard way is that it is easy to put up an online store and sell nothing whatsoever.

This is not unique to the winery business – many businesses experience this.

Something a little more special to wineries is creating a wine club and trying to sell memberships. Most wineries report that the vast majority of their wine club members come from people who visit their tasting rooms.  Few new members originate online.

What do you have to do to sell wine and memberships online?

Many heads are spinning over all the changes in sales and marketing in recent years.  Many people hope the changes don’t matter or will go away.  They matter.  They’re coming faster.

If your winery hopes to have more control over its distribution destiny, and not be under the thumb of the major distributors, you will have to master internet marketing.

How To Think About All the Changes in Marketing

Here are some key topics that need to be understood to effectively market online – to sell more than the other guy:

  • Engagement
  • Inbound marketing
  • Permission marketing
  • Online trust and credibility
  • Online Communities
  • Customer Experience
  • Online branding
  • Marketing analytics

In times of rapid change, many buzzwords come and go, but these are durable and effective concepts with clear practical applications.

There Are So Many Internet Marketing Technologies…

SEO, Social Media, Email, Internal and External Blogs, PPC, Online PR, Mobile, Newsletters, Geo apps.

What should you do?  Unless you’re already doing 90% of these you’re not going to be doing all of them any time soon.  So what’s the right strategy?

We can give you a head start on that question with a free one hour consultation.  We’ll discuss any topic of interest to you about internet marketing and review your options.  Within three business days we will give you three written recommendations.

To start building your online business contact us here.